Effective Date: 9/25/25

Joyce Scherdin (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, programs, or otherwise interact with us.

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1. Information We Collect

We may collect the following types of personal information:

• Contact Information: name, email address, phone number, mailing address.

• Account & Billing Information: payment details, invoice data, etc., if you purchase or enroll in a paid service.

• Health and Wellness Information: details about your wellbeing, wellness goals, lifestyle, or any information you voluntarily share for coaching or wellness services.

• Usage Data: information about how you interact with our website or services (e.g., IP address, browser type, pages viewed, time spent).

• Communication Records: any messages, feedback, or communication you send to us.

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2. How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

• to provide, manage, personalize, and improve our services;

• to communicate with you about your account, updates, scheduling, or changes;

• to send you information we believe may be of interest, such as promotions, offers, or content, if you’ve opted in;

• to process payments and fulfill your purchases or bookings;

• for internal analytics, monitoring, and improving user experience;

• to respond to legal requests or obligations, enforce our policies, or protect our rights, property, or safety.

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3. Sharing Your Information

We will not share your personal information with third parties except in the following circumstances:

• With Consent: when you give us permission to share.

• Service Providers: to vendors and service providers who assist us (e.g. payment processors, hosting, email services) under confidentiality obligations.

• Legal Requirements: when required by law, court order, or governmental request.

• Protection of Rights: when needed to protect our rights, property, safety, or others (e.g. fraud prevention).

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4. Security of Your Information

We take reasonable measures to protect personal information from unauthorized access, misuse, alteration, or disclosure. While we strive for strong security, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

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5. Your Choices & Opt-Outs

• Promotional Communications: if you receive promotional emails or messages, you may opt out by following the unsubscribe instructions in those messages or contacting us directly.

• Access & Correction: you may request access to or correction of your personal information held by us.

• Deleting Your Data: subject to applicable laws and certain obligations, you may request deletion of your data.

• Cookies & Tracking: you may disable or block cookies (though this may affect your experience on our website).

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6. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised policy on our website with a new “Effective Date.” Your continued use of our services after the changes indicates your acceptance of the new policy.

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7. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Joyce Scherdin

jdscherdininc@gmail.com

(502) 396-0087